Saturday, February 25, 2012

Its been a good couple of years.

We have grown so much over the past 3 years, let us share our journey with you. Starting this company has been such a rewarding experience, we have been in 4 major malls, have three locations at Gillette Stadium for all the games, and have two successful internet sites. So lets back us a bit and answer the following questions for you. How did we start? What makes us different? Why do you move so much? Read on.

How did we start? We wanted to offer shirts that were designed by graphic artists from across the country. It started in late 2009 with the idea of making unique shirts for the public and we set up our first store at The Pheasant Lane Mall. However we quickly found out that the public liked the shirts but they didn't sell enough to support a store at the mall. One day a customer asked us to make a "custom shirt" that he has wanted for some time, so we added the service of making custom shirts. Over the next few months we became known as Coex "custom shirts" and started selling what the people wanted (anything they could imagine).

So what makes us different? I know your thinking that there are companies that make custom shirts out there, so what makes us special. There are a couple of things that we do differently, from the equipment we use to how we design with our customers. You can walk into one of our stores and have one of our designers turn your idea into a graphic and then make your garment while you wait. To top it off you are getting a production quality shirt, its not a press on, its not a screen print, it is a new technology that dyes your graphic right into the shirt! More recently we have made it even easier to make shirts with us. In January 2012 we introduced www.coexcustomshirts.com which allows our customers to design from the comfort of there house. They can then pick up the shirts at one of our stores or have it delivered, awesome!

Why do you move so much? Since 2009 we have moved a total of 6 times. We have been at The Pheasant Lane Mall, The Mall at Rockingham Park, The Burlington Mall, and The Mall of NH. Currently we have two retail locations, one at the Mall of NH (where we print) and another at The Pheasant Lane Mall (two day turn around). We move because we have to, the tough part about being in a mall is the high price of the rents. With that said we move around to get the biggest bang for our buck, new malls = exposure to new customers. We always joke that we should make a Coex Custom Shirts tour shirt with all of our locations on the back for our loyal customers.







No comments:

Post a Comment